AI Search2 min read
What an AI mention actually tells you
Read the answers behind a mention rate and understand what a small sample can, and cannot, tell your marketing team.
Read the guideAI Search
See how AI answers describe your locations.
AI Search for dental support organizations (DSOs) and orthodontic groups. See which locations need attention, read the answers behind each mention, and compare the sources assistants cite instead.
What you receive
Evidence your team can use.
01
AI answers, with the evidence
Review returned answers from ChatGPT, Gemini, and Perplexity, including the questions asked and sources when supplied. A mention is a starting point for reading the answer, not proof of a recommendation.
02
Local names, one group view
Review whether an answer names the local office or brand patients know. Compare measured locations and engines while keeping the underlying answers available to your central team.
03
Locations needing attention
See which measured locations appear least often and which competitors or sources appear in missed answers. Use the evidence to decide what to investigate with your team.
How it works
A clear path from finding to action.
Start with local brands, location details, website URLs, and the patient questions in scope.
Inspect the wording, matched names, engines, and available sources behind each result.
Use the answers and supporting sources to agree what to investigate or update, then measure again.
A defined sample
Mention rate is the share of analyzed answers that mention a recognized name. Read it alongside the sample size and coverage. Unmeasured locations and failed requests are not evidence that an office was absent.
Comparable checks
Agree the locations, questions, engines, and cadence. Compare like-for-like checks and keep changes in the sample visible when interpreting differences over time.
A team to act on the findings
Keep your existing agency and websites, or discuss having Spawn Partners build and manage the sites. Implementation and website support are agreed separately from measurement.
Need a workflow built around your systems? Explore custom software.
Before you start
Scope, fit, and expectations.
Agree what your group needs before committing to the work.
Is this a ranking in the ChatGPT app?
No. AI answers are sampled through supported provider APIs. Consumer apps may answer differently because of location, account context, wording, and model changes. The report describes the answers collected, not a universal position across every patient’s conversation.
Will AI Search improve our visibility?
AI Search supplies evidence for deciding what to investigate and improve. Useful location information and website changes can address identified problems, but an AI mention or new patient inquiry is not guaranteed.
Does AI Search include website SEO reports?
Website findings and search position reporting belong in Sites. We agree the measurements and availability separately; AI Search can be used with websites we do not manage.
Can we keep our local brands and current websites?
Yes. AI Search is organized around locations and the names patients know. Website replacement is optional. We confirm the names, URLs, supported measurements, and reporting scope during setup.
How do we start, and what does it cost?
Bring a representative location list, local brand names, and website URLs. We walk through the reports and agree the measured locations, cadence, support, and price. Any website or custom software work is scoped separately.