At a glance
A location page should help someone identify the office, understand the relevant services, and choose a clear next step. Check those facts against the team that owns them.
Make the office identity unambiguous
Open a location page on a phone and ask whether you can tell which office it describes without returning to the group homepage. Check the public-facing name, street address, phone number, and hours. Use the details confirmed by the location team, rather than treating whichever system was updated last as the source of truth.
Compare the page with the corresponding public listing. If they disagree, identify the owner of each surface and confirm the intended information before changing it. Shared branding should not obscure the distinction between two offices in the same area.
- Recognizable location name and complete address
- Phone number and hours confirmed by the office
- Directions or access details where they are relevant
- A named owner for future information changes
Explain the services available at this office
A group-wide service list does not establish that every location offers the same thing. Ask the appropriate team to confirm which services belong on this page and how a patient should inquire. Avoid copying a location description that introduces unsupported availability or provider claims.
Keep the wording specific enough to be useful. If a service requires a separate consultation or a different location, explain the next step. Content about clinical suitability should be reviewed by the appropriate clinical team; a marketing page should not guess at an individual’s eligibility.
Make the next action match what happens
Follow the primary appointment action and inspect the destination. If it opens a request form, label the action as a request. If it asks the visitor to call, make that clear. A button that promises a booking but leads to an unexplained generic contact page creates a question the page could have answered.
Check that the next page still identifies the intended location. Record the appointment type and inspected dates if a calendar is visible. Stop before submitting information or taking a slot, and distinguish a reachable form from a completed appointment.
Use the booking guide for the full inspection
The location page is the entry point. The booking guide explains how to document the destination, classify the observation, and assign a recheck.
Check the published page, then assign ownership
Approve the office details, services, and intended appointment destination.
Update the relevant page and listing. Keep any structured data consistent.
Open the public mobile page, compare the details, and follow the appointment action.
Repeat the check when hours, office details, phone routing, or booking destinations change.
Review the actual public page after publication, including its mobile layout, links, title, and image descriptions. Keep the visible office facts and any structured data consistent. Structured data describes the page; it should not introduce services, hours, or other claims that the page and business cannot support.
Set a simple update process for office moves, changes in hours, phone routing, and scheduler changes. Record who approves the facts and who can publish the correction. When a change affects a booking link, repeat the public path after the update.
A clearer page gives patients better information and makes the office easier to describe accurately. It does not guarantee a particular search position, an AI recommendation, or an appointment. Judge the work first by whether the page is accurate and its next step is understandable.