Custom software & consulting

Software built around your group.

Patient experiences, team tools, and the connections between your systems. We design, build, and support custom software for dental support organizations (DSOs) and orthodontic groups, with each project scoped separately from the platform.

See what we build

Custom builds

From a team tool to a whole patient journey.

Bring us a process to improve or something new you want to build. These examples show the kinds of projects we can scope with you.

  • Patient journeys, from intake to booking.

    Build the forms, photo uploads, video follow-ups, and patient portals around how your team delivers care.

  • Tools for the people doing the work.

    Give coordinators and operations teams dashboards, work queues, and reports that fit their day. Automate the repetitive steps between them.

  • Connect the systems behind the work.

    Connect your CRM, communications, and analytics around the data you need. We work with your IT team and vendors to establish what each system can share.

  • Websites for more than patient bookings.

    Corporate sites and careers experiences can help candidates explore roles and locations while keeping your existing applicant tracking system behind the scenes.

A working partnership

Built with the people who will use it.

You work directly with the people building your software, from the first conversation through launch and support.

  1. 01

    Map the work

    We learn the patient or team journey, review the systems involved, and work through access and vendor constraints with your IT team.

  2. 02

    Design and scope

    Together we shape the experience and define a useful first version, what success looks like, and the cost and rollout plan.

  3. 03

    Build and test together

    Your team tries working versions before launch. We handle development, integrations, and testing, with feedback and sign-off along the way.

  4. 04

    Launch and stay involved

    We help your team get started and agree on hosting, monitoring, and maintenance. Further improvements are scoped as your needs change.

You will know who is building your software before the work starts.

Meet the people you will work with

Before we build

A useful first version, with clear responsibilities.

For a DSO, the workflow often crosses local brands, central operations, and systems owned by different vendors. We work through those dependencies before agreeing the build.

Access and integrations

Identify the systems, available APIs, vendor permissions, and people who can authorize access. An integration depends on what those systems support; we establish that during discovery.

Delivery and acceptance

Agree the first workflow, users, deliverables, rollout, and acceptance criteria. Your team reviews working versions against that scope before launch.

Ownership and support

Set out code ownership, hosting, account access, documentation, maintenance, and handover in the project agreement. Make the ongoing responsibilities and costs clear before starting.

Our software is used by teams at Smile Doctors and Smile Express. Bring the workflow you want to improve; we’ll discuss the relevant experience and constraints for your project.

Read the build-or-buy guide

Checking your existing digital presence? Start with booking audits or AI Search.

Let’s talk about your software project.

Tell us what you want to build or improve. We’ll arrange a call to discuss your goals, current systems, and what a first version could involve.